HLB Gross Collins Varied

Meet Our Team

Jeffery J. Plank, MBA, CVA, CEPA

Jeff is Director of Consulting Services for HLB Gross Collins, P.C. Jeff brings a wealth of strategy and corporate finance management experience to his clients. He has held senior management positions in operations and finance across various industries in organizations that have ranged in size from Fortune 50 companies to technology start-ups. As Director of Consulting Services, Jeff manages a broad array of advisory services for our clients to include: profit enhancement, business transition planning, litigation support, valuation services and internal control engagements.

Specialized Services
Jeff specializes in consulting services designed to make organizations more efficient and effective, with special emphasis on profit enhancement, financial planning and analysis, strategy, exit planning, business valuations and interim CFO engagements. Jeff is also a Certified Mindshop Facilitator. Mindshop is a global provider of strategic and personal development solutions for business leaders and advisors. Jeff is also an expert in internal controls and IT assurance and risk management.

Jeff has specialized expertise in maximizing value and minimizing risk in complex business transactions such as mergers and acquisitions, reorganizations, buy/sell agreements, and exit planning. He also has in depth expertise helping clients devise an appropriate exit strategy, whether they are planning to transition the business to a family member or sell to a third party.

Jeff strives to blend long-term and short-term goals in order to effectively forge a path for his clients to maximize their financial success.

Jeff focusses on adding value to his clients by assembling all the pieces of the financial puzzle, taking into account their current and future financial landscape.  He looks for opportunities to maximize and pitfalls to avoid at each stage of his clients' business lifecycle in order to implement a road map for success.


Jeffery J. Plank headshot

About Jeff

United States Military Academy at West Point, Bachelor of Science in Mechanical Engineering

The University of Chicago Booth School of Business, MBA with concentration in finance and accounting

Enjoys spending time with his wife and their two sons

Community Involvment

Current Director and Former President of Community Consulting Team, a non profit providing pro bono strategy consulting to other non profits in Atlanta

University of Chicago Booth School of Business Atlanta Alumni Association, Board Member

Chairman of the Board Atlanta Business School Alliance

Vice chairman of the Advisory Board of Hyde Park Global Investments Corp

Professional Memberships

Certified Valuation Analyst

Certified Exit Planning Advisor

Certified Mindshop Facilitor

With international dealings, not all CPA firms are created equal. Frustrated with complicated and inaccurate advise by our previous CPA, we were referred to HLB Gross Collins. HLB has been there to get to know who we are and to help us grow along the way by making suggestions and referrals that work for our business. No question is too small or large, all receive respectful and timely replies. The personal, reliable and professional services that Iliana and HLB staff have provided has been beyond measure, in the more than 11 years since we made the change.

Marc Lacourly

Prime Industries Inc.

Brock Built Homes has been pleased to work with Gross Collins since 2006. Gross Collins is so much more than what we were used to getting from our former accounting firm. Gross Collins has provided excellent advice, recommendations, business strategies, industry standards, and accounting. Our business would not be where it is today without the work that Gross Collins has provided. Brock Built Homes gives an excellent recommendation to anyone who is considering working with Gross Collins.

Steve Brock, President

Brock Built Homes

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