CPA, CGMA
HLB Gross Collins Varied

Meet Our Team

Beza Asrat, CPA, CGMA

Beza joined HLB Gross Collins, P.C. in 2020 bringing 13 years of prior public accounting experience. As a manager in our tax department, Beza applies her in-depth technical expertise in order to help clients understand and improve their overall tax outlook.

I believe financial literacy is for all walks of life, regardless of your economic status and background. The main cause of financial distress is lack of proper training and education. This is why I am passionate and excited about educating others to empower and to change their lives. I want to create awareness so people can take the right path in their financial decisions.

Specialized Expertise

Beza offers deep insight and knowledge of the complex and ever-changing tax code. She is committed to implementing optimal tax solutions that will bring about the most favorable results for her clients' financial health. She works with many businesses and high net worth individuals in implementing effective tax strategies, understanding that each client's situation is unique and there is no "one size fits all" solution. Her knowledge of the multiple facets of the tax code allows her to identify customized solutions for each client she serves.

Beza Asrat headshot

About Beza

University of Massachusetts Boston, Summa Cum Laude

Financial literacy advocate

Passionate about financial literacy for all walks of life

Professional Memberships and Community Involvement

Georgia Society of Certified Public Accountants

American Institute of Certified Public Accountants

NFEC Certified Education instructor

“Crunching Numbers” for me is only one of the many things I appreciate about HLB Gross Collins. Over the many years of working with Pauline, who I consider my accountant and friend, I have developed a relationship which reflects trust and loyalty. I know she has my best interest as a basis for all her advice. Caring may be the key word. She is always available to guide my decisions in a supportive and professional manner. I consider myself fortunate to be a client.

Sara Thomas

We appreciate the personal approach Gross Collins takes with our tax planning and preparation needs.

John Sudduth, Controller

Pioneer Concrete Pumping Service, Inc.

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