Meet Our Team

Meet Our Team

Beza Asrat, CPA, CGMA

Beza joined HLB Gross Collins, P.C. in 2020 bringing 13 years of prior public accounting experience. As a manager in our tax department, Beza applies her in-depth technical expertise in order to help clients understand and improve their overall tax outlook.

I believe financial literacy is for all walks of life, regardless of your economic status and background. The main cause of financial distress is lack of proper training and education. This is why I am passionate and excited about educating others to empower and to change their lives. I want to create awareness so people can take the right path in their financial decisions.

Specialized Expertise

Beza offers deep insight and knowledge of the complex and ever-changing tax code. She is committed to implementing optimal tax solutions that will bring about the most favorable results for her clients' financial health. She works with many businesses and high net worth individuals in implementing effective tax strategies, understanding that each client's situation is unique and there is no "one size fits all" solution. Her knowledge of the multiple facets of the tax code allows her to identify customized solutions for each client she serves.

Beza Asrat headshot

About Beza

University of Massachusetts Boston, Summa Cum Laude

Financial literacy advocate

Passionate about financial literacy for all walks of life

Professional Memberships and Community Involvement

Georgia Society of Certified Public Accountants

American Institute of Certified Public Accountants

NFEC Certified Education instructor

With international dealings, not all CPA firms are created equal. Frustrated with complicated and inaccurate advise by our previous CPA, we were referred to HLB Gross Collins. HLB has been there to get to know who we are and to help us grow along the way by making suggestions and referrals that work for our business. No question is too small or large, all receive respectful and timely replies. The personal, reliable and professional services that Iliana and HLB staff have provided has been beyond measure, in the more than 11 years since we made the change.

Marc Lacourly

Prime Industries Inc.

Gross Collins has been a trusted partner for close to thirty years. The firm has been by our side as we faced the various challenges our competitive industry provides. The firm has been a vital part of the team which guided us to the successful company we are today.

Tracy Pierce, COO

Precision Concrete Construction Inc.

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