Meet Our Team

Meet Our Team

Beza Asrat, CPA, CGMA

Beza joined HLB Gross Collins, P.C. in 2020 bringing 13 years of prior public accounting experience. As a manager in our tax department, Beza applies her in-depth technical expertise in order to help clients understand and improve their overall tax outlook.

I believe financial literacy is for all walks of life, regardless of your economic status and background. The main cause of financial distress is lack of proper training and education. This is why I am passionate and excited about educating others to empower and to change their lives. I want to create awareness so people can take the right path in their financial decisions.

Specialized Expertise

Beza offers deep insight and knowledge of the complex and ever-changing tax code. She is committed to implementing optimal tax solutions that will bring about the most favorable results for her clients' financial health. She works with many businesses and high net worth individuals in implementing effective tax strategies, understanding that each client's situation is unique and there is no "one size fits all" solution. Her knowledge of the multiple facets of the tax code allows her to identify customized solutions for each client she serves.

Beza Asrat headshot

About Beza

University of Massachusetts Boston, Summa Cum Laude

Financial literacy advocate

Passionate about financial literacy for all walks of life

Professional Memberships and Community Involvement

Georgia Society of Certified Public Accountants

American Institute of Certified Public Accountants

NFEC Certified Education instructor

As a former principal at HLB Gross Collins, I am pleased to continue to be able to work with the firm’s professionals as the Chief Financial Officer of a long-time client of the firm. Serving a complex operation such as Mirasco’s is challenging, and Michael Bohling and Iliana Malinov meet that challenge by constantly thinking about our business and being in regular contact with me. Along with the managers, Adil Amou and Michelle Jenkins, they keep us current on reporting and tax developments. Our international scope requires advisors who are constantly thinking about all the implications of our transactions, and the HLB team does a great job bringing us ideas and responding to our questions.

Rick Hamilton EVP & CFO

MIRASCO Inc.

As a new client of HLB Gross Collins, we have found ourselves extremely happy and satisfied with the quality of services offered. Their knowledge, follow-up, timeliness, and organization is superior to those I have seen in the past. They understand the value of building relationships with their clients. All questions and inquiries are answered in a timely manner either via email or phone and they are always willing to accommodate urgent requests. I would highly recommend HLB Gross Collins CPA's to any individual or business for their tax preparation, consulting, and business needs. We look forward to a continued relationship!

Elishiba Hunter

Timothy Baptist Church, Inc.

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