Meet Our Team

Meet Our Team

Beza Asrat, CPA, CGMA

Beza joined HLB Gross Collins, P.C. in 2020 bringing 13 years of prior public accounting experience. As a manager in our tax department, Beza applies her in-depth technical expertise in order to help clients understand and improve their overall tax outlook.

I believe financial literacy is for all walks of life, regardless of your economic status and background. The main cause of financial distress is lack of proper training and education. This is why I am passionate and excited about educating others to empower and to change their lives. I want to create awareness so people can take the right path in their financial decisions.

Specialized Expertise

Beza offers deep insight and knowledge of the complex and ever-changing tax code. She is committed to implementing optimal tax solutions that will bring about the most favorable results for her clients' financial health. She works with many businesses and high net worth individuals in implementing effective tax strategies, understanding that each client's situation is unique and there is no "one size fits all" solution. Her knowledge of the multiple facets of the tax code allows her to identify customized solutions for each client she serves.

Beza Asrat headshot

About Beza

University of Massachusetts Boston, Summa Cum Laude

Financial literacy advocate

Passionate about financial literacy for all walks of life

Professional Memberships and Community Involvement

Georgia Society of Certified Public Accountants

American Institute of Certified Public Accountants

NFEC Certified Education instructor

I am happy to write this recommendation regarding the professionalism, integrity, and technical expertise of HLB Gross Collins P.C. (HLB). The professionals at HLB always exhibit an exceptional level of competence while diligently working to adhere to deadlines.
Additionally, HLB Gross Collins, P.C. applied their expertise in calculating the U.S. GAAP deferred tax provision. The firm exhibited tremendous tax knowledge in this area and we were impressed by their expertise.
I am happy to recommend HLB Gross Collins, P.C. based on their international expertise, specifically related to GAAP, as well as their technical ability and attentiveness to quality and personal relationships.

Randall Mertz, President & CEO

ORAFOL Americas Inc.

Packard has been a client of HLB Gross Collins for 33 years, through the tough years and the growth years. They have been a loyal and trusted advisor to us for everything from Audited financials to our recent transition to 100% ESOP, we could not have completed this transaction without their expertise. The firm has grown with us over these years and we look forward to trusting them for all our accounting and tax needs for many years to come. I don’t know how to say enough about how I trust the advisors and friends I have a HLB Gross Collins.

Susan Kirkland, President

Packard, Inc.

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